Benetton fashion and style
Benetton group is launched in 1960's. Benetton's facshion is releted to well-being, sports, cultural activity. It shows world unity. It is the part of the world youth. Mainly benetton is famous for advertising. It gives support to sports and introduce it to world youth. After 5 years benetton modifies there fashion.
Benetton produced sunglasses watches, bags, glove, hats, jewelry and car part. Women cosmetics are also appeared in 1980's. The core business of benetton is "United Color of Benetton". It is well-known for running long running series. There is similarity in color and pattern to missoni. Todays fashion shows contribution of benetton in fashion world.
Already there are openings of benetton group in Italy and Europe. But rapidly growing in Indian market. It gives more sophisticated atmosphere to the world's market. Benetton committed to youth for international and cultural integration. It modifies the fashion after every 5 years. Each grouping fashion is associated with accessories, shoes, tops and bottom work with different look.
There is big partnership of benetton with Barbie. It gives expertization to Benetton in fashion world and Brand status to the Barbie group. Presently Bentton group is working in 120 countries. The production of group is 110 miilion garments for every year.
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